Circular No. 25/2021/TT-BCT amends Circular No. 33/2019/TT-BCT on the criteria system of the National Brand Program of Vietnam.

 

Appendix 1a
(Issued together with Circular No. 25/2021/TT-MCT dated December 20, 2021 of the Minister of Industry and Trade amending and supplementing some articles of Circular No.

33/2019/TT-MCT) I. RAISING SOCIETY'S AWARENESS OF THE ROLE OF BRANDS IN PRODUCTION

 

ACTIVITIES, BUSINESS AND INVESTMENT EXPORT, 1. Building objectives and strategies of the Program in each period

The entity responsible for implementing the project shall carry out one or more of the following activities:

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

b) Organize desk studies, field research abroad, and prepare specialized reports on international experiences in building, managing, and implementing the Vietnam National Brand Program;

c) Prepare comprehensive reports on the objectives and strategies for building, developing, promoting the national image and brand of Vietnam;

d) Organize seminars and conferences to gather opinions from relevant parties;

đ) Publish research reports in printed form, electronic publications, or disseminate them at conferences, seminars, training sessions, and workshops.

2. Building the criteria system of the Program

a) Conduct surveys, research, and evaluation to prepare specialized reports on amending and supplementing the Program's criteria system;

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

b) Organize desk studies, field research abroad, and prepare specialized reports on international experiences in building the criteria system of the Vietnam National Brand Program;

c) Prepare comprehensive reports on amending and supplementing the Program's criteria system.

3. Protecting intellectual property rights for the logo and recognition system of the Vietnam National Brand within the country

đ) Publish research reports in printed form, electronic publications, or disseminate them at conferences, seminars, training sessions, and workshops.

2. Building the criteria system of the Program

a) Hire consultants to build registration files;

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

b) Register protection for intellectual property objects; amend and extend the validity of protection certificates;

c) File complaints and resolve disputes over intellectual property rights.

4. Protecting intellectual property rights for the logo and recognition system of the Vietnam National Brand outside the country

b) Translation and compilation of documents;

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

b) Register protection for intellectual property objects; amend and extend the validity of protection certificates;

c) Register protection for intellectual property objects; amend and extend the validity of protection certificates;

d) Amend and supplement documents and provide explanations during the process of registering intellectual property rights protection;

đ) Organize seminars and conferences to gather opinions from relevant parties;

e) File complaints and resolve disputes over intellectual property rights.

II. IMPROVING CAPACITY

BUILDING, DEVELOPING, AND MANAGING BRANDS FOR BUSINESSES TO MEET THE PROGRAM CRITERIAPROCESSING CONSTRUCTION,ROOFTOP SOLAR PHOTOVOLTAIC SYSTEMSDEVELOPMENT, BRAND MANAGEMENT FOR ENTERPRISES TO MEET THE CRITERIA OF THE PROGRAMME.1. Supporting businesses to develop products meeting the Vietnam National Brand Program criteria a) Research and assess the demand and capability of applying Vietnam National Brand Program criteria in businesses

- Conduct surveys, research, and evaluation to prepare specialized reports on the capability of applying Vietnam National Brand Program criteria in businesses;

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

- Organize seminars and conferences to announce research results and evaluations;

- Publish research reports in printed form, electronic publications, or disseminate them at conferences, seminars, training sessions, and workshops.

b) Disseminating information

- Organize direct publicity about the Program's criteria system;

- Organize online publicity about the Program's criteria system.

- ORGANIZE PROMOTION OF THE SYSTEM OF CRITERIA OF THE PROGRAMME IN PERSONAL FORM;

- ORGANIZE PROMOTION OF THE SYSTEM OF CRITERIA OF THE PROGRAMME IN ONLINE FORM.

c) Organize training, seminars, and consulting for enterprises to develop products

- Promote, advertise, and invite organizations and enterprises to participate;

- Compile training and seminar content;

- Hire lecturers, speakers, and consulting experts;

- Rent conference halls, decorate, equipment, print materials, office supplies, refreshments during breaks;

- Rent online training platforms, decorate, equipment, tools for training and seminars; create lecturer and participant accounts; digitize lectures; create and input training content; test the training program;

- Check and evaluate results, print and issue certificates (if applicable).

2. Support enterprises in building, developing, and protecting brands domestically and internationally

The leading unit shall implement one or several of the following activities:

a) Consulting enterprises on building and developing brands

- Research, assess, and prepare specialized reports on brand-building needs;

- Develop and distribute informational materials and products guiding enterprises in printed form, electronic publications, or at conferences, seminars, training sessions.

b) Consulting on intellectual property rights protection domestically and internationally

- Research, assess, and prepare specialized reports on intellectual property rights protection needs;

- Develop and distribute informational materials and products guiding enterprises in printed form, electronic publications, or at conferences, seminars, training sessions.

c) Organize events, seminars, conferences, training, and seminars

- Promote and advertise through various media channels;

- Invite organizations and enterprises to participate;

- Compile training and seminar content;

- Hire lecturers, speakers, consulting experts; interpreters, translators;

- Rent conference halls, equipment, decorate, print materials, office supplies, refreshments during breaks;

- Rent online training platforms, decorate, equipment, tools for training and seminars; create lecturer and participant accounts; digitize lectures; create and input training content; test the training program;

- Check and evaluate results, print and issue certificates (if applicable).

III. PROMOTE THE NATIONAL BRAND OF VIETNAM IN CONNECTION WITH PROMOTING THE BRANDS OF PRODUCTS ACHIEVING THE VIETNAM NATIONAL BRAND NATIONAL ASSEMBLY VIETNAM

1. Hire domestic and international organizations and experts to build and promote the National Brand of Vietnam

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

a) Develop content and plans, communication strategies, and promotion plans for the National Brand of Vietnam for each period;

b) Organize seminars and meetings to gather opinions from relevant parties;

c) Publish research reports in printed form, electronic publications, or at conferences, seminars, training sessions.

2. Conduct market research to guide information and communication activities

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

a) Collect market information and data both domestically and internationally;

b) Hire organizations and experts to conduct research and prepare specialized reports;

c) Organize seminars and meetings to gather opinions from relevant parties.

3. Communicate and promote the Program and enterprises with products achieving the Vietnam National Brand at diplomatic, economic, trade, investment, and tourism events, and through various media channels TRADE , PROMOTING TRADE - INVESTMENT - TOURISM AND THROUGH VARIOUS MEDIA PLATFORMS.

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

a) Design, produce, and distribute communication products;

b) Communicate through domestic and international media channels;

c) Communicate at diplomatic, economic, trade, investment, and tourism events both domestically and internationally

- Promote and advertise through various media channels;

- Invite organizations and enterprises to participate;

- Organize conferences, seminars, forums, parades, exhibitions, and other events;

- Build exhibition areas, organize opening ceremonies, and related events within the framework of exhibitions;

- Rent online platforms and network connections.

4. Develop and publish information products; build and maintain multilingual websites and applications for the Program

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

a) Design and produce information products; distribute through media channels and at trade promotion events;

b) Register, build, develop, upgrade multilingual websites and applications for the Program; rent servers, maintain domain names; provide training and guidance on usage.

5. Organize seminars, conferences, and forums to promote the Program domestically and internationally

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

a) Promote and advertise through various media channels;

b) Invite organizations and enterprises to participate;

c) Rent conference halls, equipment, decorate, stage setup, reception staff, speakers, hosts, interpreters, translators, print materials, office supplies, refreshments during breaks;

d) Rent online platforms and network connections.

6. Organize National Brand Weeks domestically and internationally

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

a) Design, produce communication products about the Program and products achieving the Vietnam National Brand;

b) Organize trade promotion events

- Promote and advertise through various media channels;

- Invite organizations and enterprises to participate;

- Organize conferences, seminars, forums, parades, exhibitions, and other events;

- Build exhibition areas, organize opening ceremonies, and related events within the framework of exhibitions;

- Rent online platforms and network connections.

7. Organize the Announcement Ceremony for Products Achieving the Vietnam National Brand

a) Conduct surveys, research, and evaluation to prepare specialized reports on the Vietnam National Brand Program both domestically and internationally;

a) Review applications for participation in the selection process for products achieving the Vietnam National Brand

- Evaluate applications for participation in the selection process for products achieving the Vietnam National Brand;

- Assess credit rating indices of applications for participation in the selection process for products achieving the Vietnam National Brand;

- Assess brand recognition of applications for participation in the selection process for products achieving the Vietnam National Brand in the market;

- Assess financial status of applications for participation in the selection process for products achieving the Vietnam National Brand;

- Conduct on-site reviews at enterprises.

b) Organize Press Conferences/Introduction Meetings and Provide Information About the Announcement Ceremony for Products Achieving the Vietnam National Brand

- Promote, advertise, and invite organizations and enterprises to participate;

- Design, build, and distribute communication and promotional products about the event;

- Rent conference halls, equipment, decorate, stage setup, reception staff, speakers, hosts, interpreters, translators, print materials, office supplies, refreshments during breaks;

- Rent online platforms and network connections.

c) Organize Meetings with Government/State Leaders

- Design, build, and distribute communication and promotional products about the event;

- Rent conference halls, equipment, decorate, stage setup, rent vehicles.

d) The Announcement Ceremony for Products Achieving the Vietnam National Brand

- Design, build, and distribute communication and promotional products about the Vietnam National Brand Program and products achieving the Vietnam National Brand;

- Promote, advertise, and invite organizations and enterprises to participate;

- Rent conference halls, equipment, decorate, stage setup, reception staff, hosts, cultural performances, interpreters, translators, print materials, office supplies, refreshments during breaks;

- Broadcast on television, online newspapers, and online platforms;

- Produce, repair, and maintain the Vietnam National Brand logo.

IV. RELATED ACTIVITIES

1. The management organization of the leading unit to carry out the activities specified in the Appendix: postal services, telephone, office supplies, travel expenses for personnel of the leading unit participating in the organization, hiring bidding consultants.

2. Other related activity contents in accordance with the provisions of the law to implement the activities specified in the Appendix.

 

 

DIRECTOR OF THE STATE BANK OF VIETNAM

Criteria for selecting products to be awarded the National Brand of Vietnam

(Annexed to Circular No. 25/2021/TT-BCT dated December 20, 2021, issued by the Minister of Industry and Trade amending and supplementing certain articles of Circular No. 33/2019/TT-BCT)