Circular No. 32/2026/TT-BCT amends, supplements, and abolishes certain circulars guiding the implementation of trade promotion activities to develop foreign trade under the National Trade Promotion Program.

 

CIRCULAR

Amending, supplementing and abolishing some Circulars guiding the implementation of trade promotion activities to develop foreign trade under the National Trade Promotion Program

_________________

 

Pursuant to the Law on Foreign Trade Management No. 05/2017/QH14;

Pursuant to Decree No. 40/2025/ND-CP of the Government stipulating the functions, tasks, and powers of the Ministry of Industry and Trade amended and supplemented by Decree No. 109/2025/ND-CP, Decree No. 193/2025/ND-CP;

Pursuant to Decree No. 28/2018/ND-CP of the Government detailing the Law on Foreign Trade Management regarding certain measures to develop foreign trade amended and supplemented by Decree No. 14/2024/ND-CP, Decree No. 230/2026/ND-CP;

Pursuant to Decision No. 72/2010/QD-TTg of the Prime Minister promulgating the Regulation on the construction, management, and implementation of the National Trade Promotion Program amended and supplemented by Decision No. 12/2019/QD-TTg;

The Minister of Industry and Trade issues this Circular amending, supplementing and abolishing some Circulars guiding the implementation of trade promotion activities to develop foreign trade under the National Trade Promotion Program.

 

Article 1. Amending and supplementing some articles of Circular No. 11/2019/TT-MININD dated July 30, 2019 of the Minister of Industry and Trade guiding the implementation of trade promotion activities to develop foreign trade under the National Trade Promotion Program.

1. Amending and supplementing Article 5 as follows:

"Article 5. Organizing and participating in international trade fairs and exhibitions abroad

1. Implementation content

a) Propaganda and promotion:

- Propaganda and promotion through mass media and promotional forms of the fair and exhibition;

- Organizing the introduction of information about the fair and exhibition, the national pavilion, and the business delegation participating in the fair and exhibition;

- Organizing cultural activities to attract visitors for fairs and exhibitions organized or co-organized by Vietnam abroad with a minimum scale of 100 booths or 900m2; for organizations participating in fairs and exhibitions abroad with a minimum scale of 30 booths or 270m2 (if applicable).

b) Organizing and setting up the national exhibition area (if applicable);

c) Organizing and setting up:

- Overall and detailed design;

- Booth setup;

- Setting up functional areas for organizing fairs and exhibitions abroad: information, product presentation, trading, and other functional areas directly serving the organization of the fair and exhibition (if applicable);

- General decoration.

d) Floor space and related services;

đ) Opening ceremony for fairs and exhibitions organized or co-organized by Vietnam with a scale of at least 100 booths of Vietnamese enterprises or for delegations participating in fairs and exhibitions abroad with a scale of at least 30 booths (if applicable): venue, stage, equipment, decoration, sound, lighting, security, translation, interpretation, guest invitation, reception, program hosting, and cultural activities;

e) Organization and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone, and other expenses (if applicable);

g) Organizing sideline trade promotion and investment events (if applicable): guest invitation, speakers, venue, decoration, equipment, sound, lighting, program hosting, interpretation, translation, security, reception, refreshments during breaks, materials, and other expenses (if applicable).

2. Scale:

a) Fairs and exhibitions organized or co-organized by Vietnam with a minimum scale of 50 booths or 450m2 and participation of 25 Vietnamese units;

b) Business delegations participating in fairs and exhibitions with booth scales of a minimum of 08 booths or 72m2 and participation of 08 Vietnamese units.

3. Support content: The State supports up to 100% of the costs for implementing the contents specified in Clause 1 of this Article."

2. Amending and supplementing Article 6 as follows:

“Article 6. Organizing and participating in international trade fairs and exhibitions in Vietnam

1. Implementation Content

a) Promotion and publicity:

- Promoting and publicizing through mass media and promotional forms of the trade fair and exhibition;

- Organizing the introduction of information about the trade fair and exhibition, booth areas, and participating business delegations;

- Organizing cultural activities to attract visitors (if applicable).

b) Organization and staging:

- Overall and detailed design;

- Staging booths;

- Staging functional zones for organizing international trade fairs and exhibitions (if applicable): information, product presentation, trading, and other functional zones directly serving the organization of the trade fair and exhibition;

- General decoration.

c) Floor space and related services;

d) Opening and closing ceremonies for organizing international trade fairs and exhibitions (if applicable): venue, stage, equipment, decoration, sound, lighting, security, translation, hosting, program hosting, and cultural activities;

đ) Organizing sideline commercial promotion and investment events (if applicable): inviting guests, speakers, venues, decoration, equipment, sound, lighting, program hosting, translation, hosting, refreshments during breaks, materials, and other expenses (if applicable).

e) Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone, and other expenses (if applicable).

2. Scale

a) International trade fairs and exhibitions must have a minimum scale of 200 booths and 100 participating units, including at least 20 booths from foreign countries;

b) Vietnamese business delegations participating in international trade fairs and exhibitions (meeting the requirements set out in point a of this clause) must have a booth area with a minimum size of 08 booths or 72 square meters and 08 participating units;2 and eight participating units;

c) The scale of international trade fairs and exhibitions organized by the Ministry of Industry and Trade upon authorization by the competent authority shall be determined by the Minister of Industry and Trade on a case-by-case basis.

3. Support Content: Maximum support up to 100% of the costs for implementing the contents specified in Clause 1 of this Article. Foreign units displaying products, raw materials, equipment, and input technologies for domestic production and exportation will be supported up to a maximum of 100% of floor space costs (maximum 18 square meters per participating unit).

3. Amend Article 7 as follows:

"Article 7. Organizing international trade fairs and exhibitions in Vietnam for products of foreign enterprises that require importation from Vietnam

1. Implementation Content

a) Promotion and publicity:

- Promoting and publicizing through mass media and promotional forms of the trade fair and exhibition;

- Organizing the introduction and information dissemination about the trade fair and exhibition.

b) Organization and staging:

- Overall and detailed design;

- Staging booths;

- General decoration.

c) Floor space and related services;

d) Opening ceremony and related events within the framework of the trade fair and exhibition;

đ) Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone, and other expenses (if applicable).

2. Scale: The trade fair and exhibition must have a minimum scale of 60 booths, including at least 15 booths from foreign enterprises requiring importation.

3. Support Content: Maximum support up to 100% of the costs for implementing the contents specified in Clause 1 of this Article."

4. Amend Article 8 as follows:

"Article 8. Organizing trade fairs and exhibitions in Vietnam for imported products, raw materials, equipment serving the production of export goods, technological products, and input raw materials serving the production of competitive advantage products manufactured domestically

1. Implementation Content

a) Promotion and publicity:

- Promoting and publicizing through mass media and promotional forms of the trade fair and exhibition;

- Organizing the introduction and information dissemination about the trade fair and exhibition.

b) Organization and staging:

- Overall and detailed design;

- Staging booths;

- General decoration.

c) Floor space and related services;

d) Opening ceremony and related events within the framework of the trade fair and exhibition;

đ) Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone, and other expenses (if applicable).

2. Scale: The trade fair and exhibition must have a minimum scale of 50 enterprises and 100 booths.

3. Support Content: Maximum support up to 100% of the costs for implementing the contents specified in point a of Clause 1 of this Article."

5. Amend and supplement Article 9 as follows:

"Article 9. Organizing and participating in trade connection, communication, and promotional activities on electronic platforms

1. Supporting the establishment of an exhibition area for promoting export products on an e-commerce platform

The selected e-commerce platform for organizing booths must be registered and confirmed by the competent state agency at the time of implementation.

a) Implementation Content

- Designing the overall booth identity for participating units;

- Promoting, publicizing, and inviting participating units to engage in transactions;

- Maintaining and operating the shared booth area;

- Training and guiding skills for participating in the e-commerce platform;

- Organizational and management activities of the main unit: hiring technical support staff, handling issues related to the shared booth area, office supplies, postal services, telephone, and other expenses (if applicable).

b) Scale: Minimum of 12 participating units;

c) Support Content: Maximum support up to 100% of the costs for implementing the contents specified in point a of Clause 1 of this Article.

2. Participating in international trade fairs and exhibitions on electronic platforms

a) Implementation Content

- Promoting, publicizing, and organizing the introduction of information about Vietnamese booths; inviting participating units to engage in transactions;

- Renting booths;

- Overall and detailed design of the booth area;

- Creating images, videos, and digitizing displayed products of participating units;

- Maintaining and operating the shared booth area;

- Organizational and management activities of the main unit: hiring technical support staff related to the shared booth area, office supplies, postal services, telephone, and other expenses (if applicable).

b) Scale: Minimum of 12 participating units;

c) Support Content:

Maximum support up to 100% of the costs for implementing the following contents:

- Promoting, advertising, organizing to introduce information about Vietnam's booths; inviting units to participate and transact;

- Renting booths;

- Designing the overall and detailed layout of the booth area;

- Maintaining and operating the common booth area;

- Organizational and management activities of the main unit: hiring technical support staff related to the common booth area, office supplies, postal services, telephone, other expenses (if any).

3. Organizing trade fairs and exhibitions on electronic platforms

a) Implementation content

- Promoting, advertising, organizing to introduce information about the trade fair and exhibition; inviting units to participate and transact;

- Renting online platforms to organize the trade fair and exhibition;

- Designing the overall and detailed layout of the trade fair and exhibition;

- Building images, videos, digitizing displayed products of participating units;

- Organizational and management activities of the main unit: hiring technical support staff related to the trade fair and exhibition, office supplies, postal services, telephone, other expenses (if any).

b) Scale: At least 100 participating units;

c) Support content:

Supporting up to 100% of the costs for implementing the following contents:

- Promoting, advertising, organizing to introduce information about the trade fair and exhibition; inviting units to participate and transact;

- Renting online platforms to organize the trade fair and exhibition;

- Designing the overall and detailed layout of the trade fair and exhibition;

- Organizational and management activities of the main unit: hiring technical support staff related to the trade fair and exhibition, office supplies, postal services, telephone, other expenses (if any).

4. Organizing business connection, live streaming product introduction on electronic platforms

a) Implementation content

- Promoting, advertising, organizing to introduce information about the program; inviting units to participate and transact;

- Renting platforms, equipment, internet connections for online activities;

- Renting conference halls, equipment, decorations, interpreters, translators;

- Speakers, presenters, live streamers introducing products: fees, meals, accommodation, travel within Vietnam;

- Printing materials, refreshments during breaks, office supplies for programs combining direct and online activities;

- Organizing booths, display areas for product introductions for programs combining direct and online activities;

- Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in organization, office supplies, postal services, telephone, other expenses (if any).

b) Scale

- At least 30 domestic and foreign units participating in business connection activities.

c) Support content: Supporting up to 100% of the costs for implementing the contents specified in point a, Clause 4 of this Article.

5. Organizing training and seminars on electronic platforms

a) Implementation content

- Developing training plans and content;

- Hiring lecturers, speakers, assistants, digitizing lectures;

- Testing and evaluating learning outcomes (if any);

- Renting online training platforms;

- Creating and entering training content;

- Testing the training program;

- Creating lecturer and participant accounts;

- Renting equipment and tools for training and seminars;

- Printing and issuing certificates (if any);

- Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in organization, office supplies, postal services, telephone, other expenses (if any).

b) Scale: At least 50 units participating.

c) Support content

Supporting up to 100% of the costs for implementing the following contents:

- Developing training plans and content, seminar content;

- Hiring lecturers, speakers, assistants, digitizing lectures;

- Testing and evaluating learning outcomes (if any);

- Renting online training platforms;

- Renting equipment and tools for training and seminars;

- Printing and issuing certificates (if any);

- Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in organization, office supplies, postal services, telephone, other expenses (if any).

6. Amend Article 10 as follows:

“Article 10. Trade Promotion and Investment Delegation Organizations Abroad

1. Implementation Content

a) Promoting and advertising to invite foreign organizations and enterprises to engage in trade:

- Promoting and advertising through mass media;

- Organizing introductions and information sessions about the business delegation.

b) Organizing sideline trade promotion and investment events (if applicable): inviting guests, speakers, venues, decorations, equipment, sound, lighting, program hosts, interpreters, translators, security, reception, refreshments during breaks, materials, and other expenses (if applicable).

c) Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone charges, and other expenses (if applicable);

d) Guiding businesses to prepare goods for trade, display equipment, products for introduction, and communication.

2. Scale: The delegation must include at least 08 participating units.

3. Support Content: Maximum support up to 100% of the costs for implementing the contents specified in points a, b, and c of Clause 1 of this Article and travel expenses including: airfare, train fare, bus fare from Vietnam to the destination country and back (including domestic airfare, train, and bus fares within the destination country) for 01 person/unit participating.

7. Amend Article 11 as follows:

“Article 11. Organization of Foreign Business Delegations to Vietnam for Trade Promotion and Investment

1. Implementation Content

a) Promoting and advertising to invite foreign and Vietnamese organizations and enterprises:

- Promoting and advertising through mass media;

- Organizing introductions and information sessions about the foreign business delegation and Vietnamese enterprises.

b) Organizing sideline trade promotion and investment events (if applicable): inviting guests, speakers, venues, decorations, equipment, sound, lighting, program hosts, interpreters, translators, security, reception, refreshments during breaks, materials, and other expenses (if applicable).

c) Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone charges, and other expenses (if applicable);

d) Organizing foreign business delegations to visit factories, production facilities, raw material areas; guiding domestic businesses to prepare goods for trade, display equipment, products for introduction, and communication;

2. Scale: At least 20 Vietnamese enterprises participating in trade and investment transactions with foreign organizations and enterprises.

3. Support Content

a) Maximum support up to 100% of the costs for implementing the contents specified in points a, b, and c of Clause 1 of this Article;

b) Maximum support up to 100% of the costs for accommodation and travel expenses in Vietnam not exceeding 04 days and 03 nights for 01 person/organization, enterprise;

c) Maximum support up to 100% of the costs for round-trip airfare, accommodation, and travel expenses in Vietnam not exceeding 04 days and 03 nights for 01 person of the organizing unit bringing the delegation to Vietnam/delegation with a minimum scale of 07 foreign organizations and enterprises.

8. Amend and supplement some points and clauses of Article 12 as follows:

a) Amend point d of Clause 1 of Article 12 as follows:

“d) Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone charges, and other expenses (if applicable).”

b) Supplement point đ of Clause 1 of Article 12 as follows:

“đ) Renting platforms, equipment, and transmission lines for online activities (if applicable).”

c) Amend Clause 2 of Article 12 as follows:

“2. Scale: At least 60 domestic and foreign enterprises and organizations.”

d) Amend Clause 3 of Article 12 as follows:

“3. Support Content: Maximum support up to 100% of the costs for implementing the contents specified in Clause 1 of this Article.”

9. Add Article 16a after Article 16 as follows:

“Article 16a. Support for Developing and Operating Digital Infrastructure and Digital Technology Equipment for Trade Promotion Activities

1. Implementation Content

a) Hiring consulting services for implementation and organization;

b) Building, renting, purchasing, upgrading, and updating digital infrastructure, digital technology equipment, digital systems, and digital services ensuring connectivity, integration, interoperability, data sharing, and compliance with the common technical architecture and standards of the Ministry of Industry and Trade and other relevant laws;

c) Operating, maintaining, ensuring safety, and confidentiality of digital infrastructure, digital technology equipment, digital systems, and digital services;

d) Monitoring the deployment of digital infrastructure, digital technology equipment, digital systems, and digital services to serve management and evaluate effectiveness;

e) Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone charges, and other expenses (if applicable).

2. Support Content: Maximum support up to 100% of the costs for implementing the contents specified in Clause 1 of this Article.”

10. Amend and supplement some points and clauses of Article 20 as follows:

a) Amend point d of Clause 1 of Article 20 as follows:

“d) Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone charges, and other expenses (if applicable).”

b) Supplement point đ of Clause 1 of Article 20 as follows:

“đ) Renting platforms, equipment, and transmission lines for online activities (if applicable).”

c) Amend point b of Clause 2 of Article 20 as follows:

“b) At least 30 foreign units for programs providing promotional information on Vietnamese products and industries.”

d) Amend Clause 3 of Article 20 as follows:

“3. Support Content: Maximum support up to 100% of the costs for implementing the contents specified in Clause 1 of this Article.”

11. Amend and supplement some points and clauses of Article 26 as follows:

a) Amend point e of Clause 1 of Article 26 as follows:

“e) Organizational and management activities of the main unit: travel expenses for personnel from the main unit participating in the organization, office supplies, postal services, telephone charges, and other expenses (if applicable).”

b) Supplement point g of Clause 1 of Article 26 as follows:

“g) Renting platforms, equipment, and transmission lines for online activities (if applicable).”

c) Amend Clause 2 of Article 26 as follows:

“2. Scale: At least 20 units participating.”

d) Amend Clause 3 of Article 26 as follows:

“3. Support Content: Maximum support up to 100% of the costs for implementing the contents specified in Clause 1 of this Article.”

12. Amend some points and clauses of Article 27 as follows:

a) Amend point b of Clause 1 of Article 27 as follows:

"b) Activities related to organization and management by the leading unit: expenses for personnel from the leading unit participating in the organization, office supplies, postal services, telephone, and other expenses (if any)."

b) Amend point a, Clause 3, Article 27 as follows:

“a) Provide maximum funding up to 50% of the costs to implement the contents stipulated in Clause 1 of this Article;"

13. Amend and abolish some points and clauses of Article 31 as follows:

a) Abolish point d, Clause 1, Article 31

b) Amend Clause 2, Article 31 as follows:

"Units under the Ministry shall be responsible for coordinating with the Department of Trade Promotion and the leading units of the project to effectively implement the National Program on Trade Promotion that has been approved."

Article 2. Repeal Circular No. 40/2020/TT-BCT dated November 30, 2020 issued by the Minister of Industry and Trade amending and supplementing certain provisions of Circular No. 11/2019/TT-BCT dated July 30, 2019 issued by the Minister of Industry and Trade guiding the implementation of trade promotion activities to develop foreign trade under the National Program on Trade Promotion.

Article 3. Effective Date

1. This Circular takes effect from June 25, 2026.

2. During the implementation process, if there are difficulties, obstacles, or new issues arising, relevant agencies, organizations, and individuals should report them in writing to the Ministry of Industry and Trade for handling.

Article 4. Transitional Provisions

Projects under the National Program on Trade Promotion that have been approved before the effective date of this Circular shall continue to be implemented according to the provisions of Circular No. 11/2019/TT-BCT dated July 30, 2019 issued by the Minister of Industry and Trade guiding the implementation of trade promotion activities to develop foreign trade under the National Program on Trade Promotion, which has been amended and supplemented by Circular No. 40/2020/TT-BCT.